Whether at a trade show or walking down the aisle at a local grocery store, Point of Purchase (P.O.P.) Displays and large format signage have become an integral part of the experience.
Research studies show:
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Approximately 70% of all brand purchase decisions are made in-store.
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In-store sales have increased as much as 65% when P.O.P. materials are used.
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When comparing stock P.O.P. displays to custom designed displays, custom displays achieved double the sales.
No longer is there a question as to the validity and effectiveness of this advertising medium, but rather, the issue now is getting noticed.
Learn more! Download our P.O.P. and Large Format Signage sell sheet here »
