Corporate stationery is one of the most fundamental needs for businesses today. Whether an internal note to employees, a letter to clients, or handing out contact information at a networking event; business cards, letterhead and envelopes are all essential resources for daily communications. Through stationery, a company’s brand travels across a network of unlimited target markets. Although a basic form of communication, stationery is a key element in building brand recognition. Consistency then becomes critical in protecting the corporate image. All offices, from local to global, should be using the same corporate guidelines to avoid compromising the brand. The various components including color, paper, and fonts must be considered to ensure cohesiveness throughout the organization.
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