Variable Data Printing (VDP) is the process with which data and content (image or text) converge based on predetermined business rules to create a unique and personalized marketing message. VDP has enabled marketers to customize printed and electronic communications with an almost infinite amount of variable text and graphics. Sophisticated VDP software coupled with a database of clients or prospects can yield tremendous returns on a corporations investment. Simply stated, VDP allows for relevant and personal messages to be sent to an audience, large or small, down to the individual level.
The Result: Organizations are experiencing revenues and profits on an average of 31% greater with personalized campaigns than with traditional marketing.
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