We saw an industry trend in which marketers found themselves breaking one of their own tenants. That consistency of look, tone and message are key to embedding a brand identity into the hearts of customers. An effort that has given way to the fear of being left behind the technological 8-ball. Spreading tasks among several specialized agencies while quality, value and consistency suffer.
Consistent Brands Never Go Unnoticed. That’s why we created IPS. From strategy through measurement, we built a process that keeps consistency of brand across all efforts by combining experienced creative thinkers with superior, customized technological tools. Giving marketers capabilities they never imagined, quality they always deserve, results they can measure and costs that actually go down.