For every creative assignment, whether it’s a tactical postcard or a national TV campaign, IPS starts with a great central idea – a messaging strategy that will convey WHY you do what you do. Get prospects believing in what you believe. Get them to want to be associated with your brand. That opens the door for your offering to be much more appealing. Then we deliver your story with outstanding attention to detail – from finessing type to picking the perfect music – resulting in creative which gives you a world-leader image.