Brand Strategy has gained a new, modern meaning in today’s digital world. Rather than being the first step in a business plan or product formation, it has become part of a continuum that spans all aspects of an organization. It is now part of a complex maze of interrelated disciplines and departments.
Our process starts with a Brand Audit, to help us understand the history of our client and what makes them special. This takes us to the Content Management Planning stage, where we look at creating content for your brand. Combining content with things like SEO (Search Engine Optimization)/SEM (Search Engine Marketing) and social media will create tons of data that can be analyzed to inform your marketing efforts.
The brand strategy we create takes you from the Brand Audit, through all the technical marketing aspects and ends with powerful analytics to take much of the guesswork out of marketing. For a full overview of how IPS can help with your Brand Strategy, download our full overview.