Marketing Automation is a term that is thrown around so much these days that it can be tough to know what it is and what it means. The best way to put it is that:
“Marketing Automation is a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign.”
A Marketing Automation Platform is a way to take all your content, CMS, social media, email marketing, etc.. and integrating it through one seamless backend. These elements can be used in marketing workflows to automate specific tasks and give you more time to create and grow your brand!
All of the automated processes that you create can be tracked and analyzed with powerful reporting tools to show you the ROI of your marketing efforts and see what is working and what is not. To find out more about what IPS’ Marketing Automation solutions can do for you, download our full overview.