Omnichannel Marketing is the evolution of the multichannel marketing approach. Your customers have been empowered by technology and expect the same brand engagement regardless of location or platform. Integrating key business functions such as marketing, sales, product and customer support allows one cohesive view of your organization.
In the omnichannel world, your customers must be able to:
• Engage at a time of THEIR choosing;
• On the platform of THEIR choosing;
• On a device of THEIR choosing;
• At a location of THEIR choosing.
Implementing omnichannel marketing means an improved and empowered customer experience!